The

Undercoat

Unscripted, from the grooming floor. Not a studio.

What this is
What this is

The conversation that happens after the client leaves.

Why they left the last groomer. What the coat actually says about the last six months. The thing nobody puts in a review.

That's the show. Recorded on the floor of a working salon, between grooms, with whatever the room is doing that day. Not a studio. Nothing scripted, nothing softened to fit the industry's version of itself.

It starts at our shop in Staten Island. It isn't meant to stay there.

Me, and anybody who has something real to say. Clients, events, the industry, whatever the real undercoat is that week. Topics can go anywhere, but they come through the salon door.

Real, not cruel.

The room
The grooming floor at The Paws, Staten Island, where The Undercoat is recorded.
The Paws, Staten Island. The first room. Not the last one.
From the floor

What gets said when the dryers are on.

01
Matting isn't a grooming problem. It's a brushing problem.
By the time we see it, shaving is the kind option.
02
The price went up because your dog took two hours.
Not because we felt like it.
03
“Just a bath” on a double coat is how you end up with more shedding.
Not less.
04
If your groomer never tells you your dog was scared, find another groomer.
05
We can't undo in ninety minutes what six months of no brushing did.
06
Nobody leaves a groomer over a haircut.
They leave because nobody called them back.
07
The clients who ask the most questions are never the difficult ones.
They're the ones who actually want to know.
08
We cap the day at eight dogs. That's not a flex, it's the whole business.
You can groom twenty. You can't groom twenty well.
09
Ask your groomer where they got certified.
A lot of them never did. It isn't required.
10
Half of what's on the floor at Groom Expo is a solution looking for a problem.
We'll tell you which half.

More of these go up every week on TikTok and Instagram.

The table

Come sit at the table.

You don't need an audience or a following. You need something you actually think, and a willingness to say it out loud on a working floor.

Groomer, vet tech, trainer, breeder, someone who's been on the other side of the counter. If it doesn't fit the story the industry likes to tell about itself, better.

Pitch yourself
Where
The Paws, Staten Island, for now. On the floor, during and between grooms. If you run a shop and want us in yours, say so.
How long
As long as it's still worth listening to. Usually under an hour.
Prep
None. There's no script and no questions sent ahead.
What we won't do
Name and shame a specific salon, or make a dog the punchline.
When

Episode one lands October 15.

Trailer
Thu, Oct 1
Episode one
Thu, Oct 15
Then
Every Thursday

One email. Not a newsletter, not a funnel. You'll hear from us once.